The Indian eco-friendly handicraft industry has been rapidly growing in the overseas market for several reasons. These include:
High Demand for Sustainable Products: There has been a significant increase in demand for eco-friendly and sustainable products globally. People are becoming more aware of the impact their consumption has on the environment and are looking for products that are not only attractive but also responsible.
Unique Design and Craftsmanship: Indian handicrafts are renowned for their unique designs and exceptional craftsmanship. Handmade products have a personal touch and are often of higher quality, making them more appealing to consumers.
Affordable Prices: Indian handicrafts are often priced lower than other sustainable products, making them accessible to a wider range of consumers.
Support from Government and NGOs: The Indian government and various non-government organizations are actively promoting the eco-friendly handicraft industry, both domestically and abroad, which has increased its visibility and reach in the global market.
Growing Online Marketplaces: The rise of online marketplaces has made it easier for Indian handicrafts to reach a wider audience, including those in foreign countries. This has opened up new opportunities for small and medium-sized enterprises to sell their products to a global audience.
In conclusion, the eco-friendly handicraft industry in India is booming in the overseas market due to the increasing demand for sustainable products, unique design and craftsmanship, affordable prices, support from the government and NGOs, and the growing online marketplaces.
